ABOUT SPIRE MOTORSPORTS
Spire Motorsports was established in 2018 and is co-owned by Jeff Dickerson and Thaddeus “T.J.” Puchyr. In 2022, Spire Motorsports will field two full-time NASCAR Cup Series entries. Corey LaJoie will drive the team’s No. 7 Chevrolet Camaro ZL1 in NASCAR’s premier series for the entire 2022 campaign while Josh Bilicki and Landon Cassill will split time in the team’s No. 77 entry. The team will also field a NASCAR Camping World Truck Series team in select events.
Spire Motorsports earned an upset victory for the ages in its first full season of competition when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019.
OUR DRIVERS
COREY LAJOIE / #7
Corey LaJoie is a third-generation racer whose father and grandfather are members of the New England Auto Racing Hall of Fame. LaJoie enters 2022 in his second season at the wheel of Spire Motorsports’ No. 7 Chevrolet Camaro ZL1 where he competes full time in the NASCAR Cup Series.
LaJoie, 29, won his way to the NASCAR Cup Series ranks through top developmental series like the ARCA Menards East Series (six victories) and the ARCA Menards Series (three wins). Brief stops in the NASCAR Xfinity Series and NASCAR Camping World Truck Series powered LaJoie into the NASCAR Cup Series full time the past three seasons.
His father, Randy LaJoie, is a two-time (1996 & 1997) NASCAR Xfinity Series Champion.
His passion for charitable work raises money for the Christian organization SamaritansFeet.org. He was acknowledged for his efforts by being recognized with the 2019 National Motorsports Press Association (NMPA) distinguished Spirit Award.
LaJoie is a staple on social media platforms, and also hosts the podcast “Stacking Pennies.”
JOSH BILICKI / #77
Josh Bilicki, a Menomonee Falls, Wis., native will split time aboard Spire Motorsports’ No. 77 Chevrolet Camaro ZL1 in 2022 with Landon Cassill. He is part of a revered fraternity of Wisconsin-bred racers who went on to compete at NASCAR’s highest level, including former series’ champions Alan Kulwicki and Matt Kenseth.
Bilicki competed full time on NASCAR’s senior circuit last season with Rick Ware Racing. He is currently scheduled to compete 19 times for Spire Motorsports this year with an eye toward adding more races to his 2022 calendar.
LANDON CASSILL / #77
NASCAR veteran Landon Cassill will share the driving duties aboard Spire Motorsports’ No. 77 Chevrolet Camaro in 2022 with Josh Bilicki. The Cedar Rapids, Iowa native shifted his 2022 NASCAR Cup Series campaign into high gear at the highly publicized Busch Light Clash at the Coliseum – NASCAR’s annual pre-season showcase prior to the season-opening Daytona 500.
In addition to his commitment to Spire Motorsports, Cassill will pursue NASCAR Xfinity Series championship honors for Kaulig Motorsports in the No. 10 Chevy. The 32-year-old has made over 500 starts across NASCAR’s top three National Touring Series. He was the 2008 Xfinity Series Rookie of the year.
OUR LEADERSHIP
JEFF
DICKERSON
CO-OWNER
Jeff Dickerson is the co-owner of Spire Motorsports and CEO and co-founder of Spire Holdings. A native of Indianapolis, Dickerson has forged relationships and facilitated opportunities with some of the most prominent team owners and drivers in both NASCAR and IndyCar, making him one of the most influential figures in American motorsports.
A former USAC midget racer from Indiana, Dickerson’s professional management career began in 2001 at Motorsports Management International (MMI), a leading management company for drivers, sponsors, and race teams. At MMI, Dickerson led the company’s driver development program, directing the careers of young and prominent drivers as both an agent and client manager. In 2010, Dickerson departed MMI and co-founded Spire Sports + Entertainment (SS+E) with business partner Thaddeus “T.J.” Puchyr.
Since then, both Spire Motorsports and SS+E have become subsidiaries of parent organization Spire Holdings, where Dickerson is the face of Spire’s diverse sports portfolio which includes Spire Motorsports, SS+E, ECHL hockey teams the Rapid City (S.D.) Rush and the Greenville (S.C.) Swamp Rabbits and short track promotions company Track Enterprises.
TJ
PUCHYR
CO-OWNER
Thaddeus “T.J.” Puchyr developed his affinity for racing as a child in his native New York after his father, Ted, introduced him to future NASCAR Hall of Famers Richie Evans and Mike Stefanik. Since then, Puchyr has been pivotal in forming relationships that have produced some of the most visible partnerships on the NASCAR stage. At the same time, Puchyr has been instrumental in the careers of some of the sport’s most successful and visible drivers.
Puchyr joined the NASCAR industry in 2003 and was influential in securing partnerships with BRANDT, Dollar General, the Fraternal Order of Eagles, Great Clips, Hass Avocados, and TRIMSPA, many which continue to demonstrate marketing success both on and off the track today. Puchyr’s work also helped fuel Toyota’s first win in the NASCAR Xfinity Series.
In 2012, Puchyr transitioned full time to Spire Sports + Entertainment (SS+E), eventually developing Spire Holdings – the parent company of Spire Motorsports, SS+E, Spire Hockey and Track Enterprises. He continues to play a leading role in all aspects of the organization, fostering new relationships and introducing marketers to the motorsports’ platform.
RYAN
SPARKS
#7 CREW CHIEF
Ryan Sparks, a native of Winston-Salem, N.C., is the crew chief of Spire Motorsports’ No. 7 Chevrolet Camaro ZL1 for driver Corey LaJoie. In 2021, Sparks and LaJoie jump started the season with a ninth-place finish in the season-opening Daytona 500 and combined for eight top-20 finishes over 36 races. Prior to his arrival at Spire Motorsports, Sparks fortified his resume at Go Fas Racing and Richard Childress Racing (RCR). During his 13-year tenure at RCR, Sparks celebrated the 2011 NASCAR Camping World Truck Series and 2013 NASCAR Xfinity Series championships and NASCAR Cup Series victories in the 2017 Coca-Cola 600 and the 2018 Daytona 500.
KEVIN
BELLICOURT
#77 CREW CHIEF
2022 will mark Kevin Bellicourt’s second season at Spire Motorsports leading a team on NASCAR’s senior circuit. The Daytona Beach, Fla., native carries a resume with a rich history of success in both NASCAR’s Camping World Truck Series and ARCA Menards Series East (Formerly K&N Pro Series East) division. Bellicourt first found success as a crew chief in 2015 by leading rising star William Byron to the Menards Series East Championship. The following year, he was paired with Ben Rhodes at Thorsport Racing before making the jump to GMS Racing for the 2017 season where he logged three wins with driver Justin Haley. Bellicourt spent 2019-2020 with Bill McAnally Racing where he led Derek Kraus to a trio of top fives, 13 top 10s and a 10th-place finish in the 2020 Camping World Truck Series championship.
STEVE
LETARTE
EXECUTIVE CONSULTANT
Steve Letarte accumulated 15 wins during his 10 years as a crew chief in NASCAR’s premier series, including a victory in the pinnacle of stock car events, the 2014 Daytona 500. Letarte’s journey into the world of racing began at the age of 16 when he started working at Hendrick Motorsports. He worked his way up through the ranks at the team and was promoted to crew chief at the age of 25, making him one of the youngest crew chiefs in the history of the sport. As a dynamic, skillful leader, Letarte served as the NASCAR premier series crew chief for four-time championship driver Jeff Gordon, and NASCAR’s most popular driver Dale Earnhardt Jr.
After stepping down from the pit box following the 2014 NASCAR season, Letarte joined the NBC Sports team to serve as a television analyst for the network’s motorsports programming. Letarte commentates NASCAR races aired on the NBC networks, which have a total viewership of more than 80 million households annually. Viewers can also watch Letarte weekly on the television show NASCAR America. Between race weekend broadcasts and the studio shows, Letarte is on television for more than 200 hours of programming each year.